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RDF19 Poster Details

RDF19 Poster Detail

Poster Title 
#disseminationducks – make a quack about your research

Dissemination is vital to translate research into improvements in policy and practice to benefit patients. At Health and Care Research Wales our #disseminationducks campaign encourages researchers to harness the power of communication and think more innovatively about when, where, how and who they share their research with for maximum impact.

#disseminationducks challenges researchers to move away from traditional practice where dissemination takes place at the end of the research process, is targeted at policy-makers and practitioners and uses methods such as research reports, peer-reviewed papers, press releases and policy briefs.

Our campaign’s core message is that if research is going to have real-world impact it must reach a wider audience, including the public. For this to happen, both the position of dissemination in the research cycle and its scope need to change.

Using a multi-channel approach, including digital, print and events, #disseminationducks asks researchers to think about dissemination upfront and at every stage of the research process – it must be seen integral to everything from developing a research idea to participant recruitment, and not simply as an add-on activity. Early and ongoing awareness of the study can support recruitment and make it easier to engage people with findings later on.

It also urges researchers to use channels that are accessible to their target audiences. There are now a huge variety of channels that can be exploited including social media, blogs, podcasts, videos, and infographics. The reach of these channels extends beyond traditional methods and they have many benefits. As well as rapid dissemination, they can create greater interaction and collaboration, boost influence e.g. with funders and raise the profile of research on a larger scale.

#disseminationducks wants you to make a quack about your research. Dissemination of today’s research can lead to tomorrow’s funding, tomorrow’s participants and tomorrow’s care.


  • Lee, Cheryl (Communications Manager: Health and Care Research Wales)
  • Walters, Amy (Communications Cordinator: Health and Care Research Wales)
  • Jessica, Lockwood (Communications Coordinator: Health and Care Research Wales)
Health and Care Research Wales